TwoChop to showcase its content gamification platform in the entertainment category

March 14, 2011, New York, NY— TwoChop, the content gamification platform, was selected as a finalist in the entertainment category for Microsoft BizSpark Accelerator at SXSW, where early stage technology companies demo innovative new technology in front of influential industry judges and a live audience. Sponsored by Microsoft BizSpark, The John S. and James L. Knight Foundation, IBM, .CO, and Turner Broadcasting System, more than 400 companies submitted to present at the Microsoft BizSpark Accelerator at SXSW, where TwoChop was selected out of 40 finalists in five different categories.

The three-day event will be held Monday, March 14th - Wednesday, March 16th. The first two days of the event will be held on the fourth floor of the Downtown Austin Hilton and will feature finalists across categories including Innovative Web Technologies, Social Media and Social Networking Technologies, Entertainment Technologies, and News Related Technologies. Judges will select a winner in each of the four categories presented which will be revealed on March 15th at 6pm. The last day of the event will be held on the sixth floor of the Downtown Austin Hilton and will focus exclusively on Music-Related Technologies. The award ceremony for winners in this category will be revealed on March 16th at 6pm.

TwoChop will present alongside seven other companies in the entertainment category at 5:00PM. Mark Suster, Blair Garrou, and Tara 'Miss Rogue' Hunt will co-emcee the showcase on the 14th and 15th and Brad King and David Hyman will co-emcee the Music-Related technologies showcase on the 16th.

“We want to gamify every piece of content on the internet. That was our intended goal when we started TwoChop,” said Founder and CEO of TwoChop, Mo Lam. “I am really proud of what we have accomplished over the last seven months since our start. The selection to the Accelerator is the culmination of the effort from everyone that is involved with the project. We are excited to make our first public announcement of the TwoChop platform at SXSW.

TwoChop is an online content gamification platform. We want to gamify the internet through our play buttons. Our platform enables our partners to inject a layer of gaming fun and entertainment to any content with little or no work.

“The SXSW Accelerator program continues to attract a record number of submissions and we’re very proud of the caliber of this year’s finalists,” said Microsoft BizSpark Accelerator at SXSW Coordinator, Chris Valentine. “SXSW, a conference built on innovation, is the ideal community to connect these early-stage technology companies with an outstanding group of industry influencers, potential partners, and investors.”

For more information about Microsoft BizSpark Accelerator at SXSW and to view the complete list of finalists, visit the following site: http://sxsw.com/interactive/accelerator

About TwoChop
TwoChop is a gamification platform that enables partners to turn content (text, images, music, videos, and data) into games. With TwoChop, partners can alert users when new gamified content is available, drive users back to their sites, and reward them for their participation. Our mission, gamify the internet. For more information, visit www.twochop.com

About the SXSW Interactive Festival
The 18th annual SXSW Interactive festival will take place March 11-15, 2011 in Austin, Texas. An incubator of cutting-edge technologies, the event features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to experience a preview of what is unfolding in the world of technology. Join us March 2011 for the panels, the parties, the 14th Annual Interactive Awards, ScreenBurn at SXSW, the SXSW Expo, Accelerator at SXSW and, of course, the inspirational experience that only SXSW can deliver. SXSW Interactive 2011 is sponsored by Miller Lite, Chevrolet, AOL, IFC, Pepsi, PepsiMax, Freecreditscore.com, Monster Energy, Microsoft, Samsung, AT&T and The Austin Chronicle. For more information, visit www.sxsw.com